Google has been the world’s hottest search engine since its launch in 1997. In October, it was nonetheless holding a market share of 91.6%, in line with internet analytics tracker StatCounter, however that’s down almost 80 foundation factors from a yr earlier than, although a comparatively small dent contemplating OpenAI’s ChatGPT was launched late final yr.
Microsoft Bing’s market share stands at 3.1% in October, additionally down 48 foundation factors in comparison with final yr. Russian search engine Yandex is making good points out there share, holding 1.8%. It overtook Yahoo in April this yr to take third place within the search market, StatCounter information confirmed.
However it’s in internet site visitors the place hints could be discovered that rivals are gaining floor.
Bing site visitors elevated 8% in October to 42.7 million guests, whereas ChatGPT noticed a 4% bump up in site visitors to 55 million guests in comparison with the earlier month—representing 2% of Google’s internet site visitors, a rise from 1.6% in September.
Google’s chatbot AI Bard additionally gained 2% in internet site visitors, 8.7 million guests, whereas Google search’s internet site visitors ticked down 0.4% to 2.8 billion.
Bing App downloads are charging forward
Google app world downloads are nonetheless trending upwards with a 6% improve throughout October to 11.8 million downloads, in line with Sensor Tower information cited in a Financial institution of America (BofA) analyst observe. Bing app jumped 41% to 7.3 million, nevertheless it’s ChatGPT which is getting the eye—its downloads elevated 7% to 17.2 million in comparison with the earlier month. The spike in site visitors could also be as a consequence of colleges being again in session, BofA stated.
This will all change by the top of this yr, Google is predicted to launch its extremely anticipated new giant language mannequin (LLM) Gemini. And as Google integrates extra generative synthetic intelligence into its search engine, it received’t be nervous about its rivals anytime quickly.
