Rumor mill: Apple has remained on the sidelines as far as AI-driven options achieve weight within the premium telephone market, with different tech giants unveiling a minimum of some type of GenAI companies. Whereas the Cupertino big plans to cautiously embrace AI, it dangers falling behind all through 2024 with no main design adjustments on its upcoming telephones, doubtlessly resulting in a decline in iPhone shipments.
Sources have informed analyst Ming-Chi Kuo that Apple has lowered its 2024 iPhone cargo projections, predicting a notable decline in comparison with final yr. The corporate may see the most important drop of all the main telephone gamers, a minimum of partially on account of an absence of AI performance.
iPhone 15 shipments are anticipated to be down 10 % within the first half of 2024 in comparison with the iPhone 14 throughout the identical interval final yr. The upcoming iPhone 16 may even see an excellent steeper decline of 15 % within the latter half of the yr in comparison with the iPhone 15 within the second half of 2023.
Conversely, Samsung has adjusted its cargo forecasts for the Galaxy S24 sequence upward by 5-10 % for this yr, betting on generative AI options as a key differentiator. The newest units from Samsung and Google incorporate a wide range of AI-based features to enhance searches, textual content technology, translation, and picture manipulation.
Nevertheless, Apple could not launch an iPhone with comparable options till a minimum of 2025. The iPhone 16 is slated to introduce minimal design adjustments in comparison with the just lately leaked Google Pixel 9, however 2024 may mark the corporate’s preliminary foray into generative AI.
Apple is adopting a cautious technique with AI to sidestep the problems of hallucinations and ethics encountered by giant language fashions utilized by Microsoft, Google, OpenAI, and others. Current experiences have recommended that Apple will unveil an upgraded model of Siri with iOS 18. Based mostly on the corporate’s proprietary LLM, it’s anticipated to debut at WWDC in June earlier than a public launch in September.
The forthcoming iOS replace might be among the many most transformative within the iPhone’s historical past, but Siri is likely to be the only real characteristic to learn from AI enhancements. Whereas Apple is exploring using an LLM for different purposes like Pages, Keynote, and software program growth, substantial developments in these areas are unlikely to materialize till after 2024.