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Thursday, May 30, 2024

Australia Day: The ‘quiet rebranding’ of a controversial nationwide vacation Categorical Instances

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Constructed across the slogan “replicate, respect, have a good time”, its commercials highlighting the “uncooked” and “painful” elements of Australian historical past are a dramatic departure from the times when the vacation was marketed as an opportunity to provide thanks for “seashores, lamington drives, and Kylie [Minogue]”.


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