Apple often instructions the best diploma of fan loyalty and buyer satisfaction. Now not. In a latest survey, Samsung tied Apple for the perfect laptop expertise.
In accordance with the ACSI Family Equipment and Electronics Research 2022-2023, Samsung and Apple tied with a prime rating of 83 out of 100. The survey was primarily based on interviews with 14,069 prospects, chosen at random and contacted through e-mail between July 2022 and June 2023.
That’s to not say that the majority shoppers criticized their PC. Whereas Apple and Samsung earned the highest marks with a rating of 83, the bottom — Lenovo — nonetheless generated a satisfaction index of 78 on a scale from 1 to 100.
ACSI additionally requested shoppers whether or not they favored desktops, laptops, or tablets. Client preferences once more tended to want desktops, and much more strongly than in 2022: desktops earned 84 out of 100, versus laptops with a satisfaction rating of 80. Tablets fell behind, to 76.
When requested what mattered most to them in a PC, prospects most well-liked what they may see or hear. The best rating, 85, went to design, each when it comes to dimension and visible enchantment. Graphics and sound high quality tied for third, with the supply of software program and purposes.
Curiously, simply how briskly the PC was mattered lower than you would possibly suppose. Processor pace factored in someplace of the center of buyer considerations.
The worst a part of proudly owning a PC? Coping with a name middle, presumably for assist and assist. We suppose you possibly can’t argue with that.
