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Riccitiello’s exit a uncommon little bit of accountability | This Week in Enterprise Specific Instances

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This Week in Enterprise is our weekly recap column, a set of stats and quotes from latest tales offered with a touch of opinion (typically greater than a touch) and supposed to make clear varied traits. Test each Friday for a brand new entry.

John Riccitiello stepped down from Unity this week, vacating the CEO and chairman roles lower than a month after an ill-advised and poorly thought out try to impose a per-install price on video games made with the Unity engine.

The announcement of Riccitiello’s departure makes no point out of the still-blazing Runtime Payment trash fireplace

The announcement of Riccitiello’s departure makes no point out of the still-blazing Runtime Payment trash fireplace within the background that led to this. As a substitute, it frames it as a retirement “efficient instantly,” which isn’t the best way this form of transition usually occurs.

We do see it infrequently within the case of an government struggling some private or medical disaster, and we clearly hope that Riccitiello is in wonderful well being, except for the metaphorical large-caliber bullet wound within the foot.

I am not simply hoping Riccitiello is okay due to fundamental human decency. I imply, that is a part of it, certain. But when he is wonderful, then we even have one thing actually treasured right here, one of many rarest of all issues in all of the video games trade (and more and more the world at giant):


I am virtually giddy on the very thought of it. An individual able of immense energy screwed up terribly, and in consequence, they provide up that place of energy? It is virtually unfathomable.

Riccitiello did not push Unity Create head Marc Whitten onto his sword like Activision Blizzard CEO Bobby Kotick did to Blizzard president J Allen Brack to take the autumn for Activision Blizzard’s cultural rot.

Riccitiello did not blame others for mendacity to him like Ubisoft CEO Yves Guillemot did when requested about whether or not he fostered the abusive and sexist work tradition on the writer or was merely blind to it.

Riccitiello did not counsel the wrongs occurred so way back there is not any level in righting them like Xbox Sport Studios head Matt Booty did when studies surfaced of Fallout 76 crunch, or like Twitch, Activision Blizzard, Ubisoft, and means too many others have completed when coping with something that may be described utilizing the previous tense.

“Ah, however these are all about horrible work place harassment and abuse,” you say. “What about accountability for one thing with a extra tangible financial impression, the factor corporations are anticipated to care about most?”

That is an excellent query, you.

For no good cause, allegations of harassment and poisonous workplaces are taken a lot much less critically than botched enterprise selections

For no good cause, allegations of harassment and poisonous workplaces are taken a lot much less critically than botched enterprise selections. We all know this as a result of Riccitiello’s in sizzling water for the Runtime Payment debacle, not as a result of a former VP of Unity sued the corporate in 2019 alleging Riccitiello ran a “extremely sexualized” office, “spoke overtly about girls in a sexual method, made sexist jokes, and flirted with and pursued sexual relationships with feminine staff and contractors,” and threatened her to maintain quiet after she turned down sexual propositions from him. (She was later fired and is claiming wrongful termination in her swimsuit.)

In any case, that swimsuit has been occurring for greater than 4 years now and is headed (very slowly) for arbitration. However trying from the surface, it is largely been enterprise as standard for Unity and Riccitiello.

Not so with the Runtime Payment difficulty. Builders, analysts, and the media had been on Unity’s again from day one, hammering its poor messaging, its blatantly unfair altering of previous offers, and customarily simply burying the corporate for taking one of many extra approachable and established skilled improvement options on the market and making it considerably worse for everybody utilizing it.

Certainly when an government damages the enterprise so dramatically there’s a greater monitor document of accountability?

Maybe. Let’s look again at a couple of of our favourite botched enterprise cautionary tales and what occurred to the folks accountable.

Ken Kutaragi

It is at all times heartbreaking when a father and his baby have a falling out

When Sony execs look again on the PlayStation 3 as “a stark second of hubris” for the corporate, a variety of that falls on then-Sony Laptop Leisure Worldwide president and forever-“Father of the PlayStation” Ken Kutaragi, who championed the Cell processor answerable for the system’s near-fatal flaws of being considerably costlier than the competitors and enjoying inferior variations of some video games as a result of it was so troublesome to develop for.

QUOTE | “Most likely too low cost.” – Prematurely of the PS3’s launch, Kutaragi describes the system’s value of $500 for the 20GB model and $600 for the 60GB model. Take into accout the Xbox 360 was already on cabinets in $300 and $400 configurations.

QUOTE | “When you think about the PlayStation 3 a toy, then sure, it’s an costly toy. Nonetheless, it’s greater than a toy. It’s a PlayStation 3. And it’s the solely PlayStation 3. I hope that those that perceive it will gladly buy it.” – Kutaragi tries a tautological pitch to justify the PS3’s value.

STAT | 120 – The variety of frames per second Kutaragi claimed PS3 video games may run at, regardless that there have been no TVs obtainable able to that.

QUOTE | “The machine’s structure is difficult, and I do not like Ken Kutaragi.” – Unique Ultimate Fantasy developer Hironobu Sakaguchi explains in 2007 why he did not plan to make video games for the PS3.

Sony understood that the product it was delivering wouldn’t stay as much as Kutaragi’s hype

Whereas Kutaragi actually projected confidence in pitching the PS3 (some may name it “hubris”), Sony clearly understood early on that the product it was delivering wouldn’t stay as much as Kutaragi’s hype.

STAT | 20% – The worth reduce Sony gave the PS3 in Japan. Two months earlier than the system even launched.

So no matter occurred to Kutaragi? The identical month the PS3 launched in Japan and North America, Sony promoted him.

Positive, it learn to the remainder of the world because the form of “promotion” that will get somebody dangerous out of the best way however lets them save face on the similar time. That apparently wasn’t sufficient of a punishment for Sony’s liking, and the 56-year-old government was retired by Sony 5 months later, seemingly pushed out the door however allowed to maintain the title of honorary chairman of SCEI.

Don Mattrick

Don Mattrick gestures at an Xbox One on a pedestal like a game show model highlighting a prize

A superbly harmless image ceaselessly related to the catastrophic catastrophe that instantly adopted it

Here is one which ought to be contemporary in thoughts for any readers of our 10 Years In the past This Month options. Microsoft interactive leisure enterprise president Don Mattrick was working the Xbox enterprise on the tail finish of the Xbox 360 technology and oversaw the unique technique for the Xbox One main as much as its 2013 launch. So how did that go?

QUOTE | “We misplaced the worst technology to lose within the Xbox One technology.” – Present Xbox head Phil Spencer, in an interview earlier this 12 months.

Simply as a refresher, the Xbox 360 was a dynamite second act for Microsoft’s console enterprise. It constructed the Xbox model right into a legit competitor and (with an enormous help from the Wii) erased the dominant market share Sony had constructed up within the PS2 technology.

5 years into the system’s lifespan, Microsoft rolled out Kinect, a gimmicky reply to the Wii’s movement controls that supplied a genuinely new solution to work together with video games and was well-received at retail. It helped breathe new life into the 360 and maintain the fires heat till the Xbox One was prepared for launch. A gentle hand on the wheel may very effectively have let Microsoft at the very least maintain tempo with Sony within the coming technology.

Beneath Mattrick, we acquired maybe the worst main console launch marketing campaign of all time

As a substitute, below Mattrick, we acquired maybe the worst main console launch marketing campaign of all time.

Let’s begin with the early rumors across the system, with discuss of an always-online scheme to successfully destroy the used sport market and discourage piracy. Even when such concepts had been merely whispered about in early 2013, the response they obtained was profoundly unfavorable. The March debut of EA’s always-online SimCity was a catastrophe, and doubtless a superb sign to Microsoft that it ought to rethink its plans.

Even so, Mattrick, pushed ahead. In Might, the corporate introduced the Xbox One in an hour-long reveal occasion, nevertheless it did not discuss in regards to the system’s on-line restrictions that Xbox followers had been apprehensive about. It additionally did not discuss in regards to the video games that Xbox followers may need been enthusiastic about. As a substitute, it talked about TV, sports activities, and Skype.

Fucking Skype.

Don Mattrick and Roger Goodell talking while sitting in large black chairs in a locker room. An Xbox One sits on a small table placed between them

What gamer would not sacrifice a bit of their finite existence to hearken to literal locker room discuss between Mattrick and NFL commissioner Roger Goodell?

Everyone hated it. It stood in stark distinction to Sony’s PS4 reveal from that February, and really had various issues in frequent with Sony’s PS3 pitch.

QUOTE | “Sony Laptop Leisure boss Ken Kutaragi has outlined his imaginative and prescient for the PlayStation 3 as a media centre which excels in any respect types of leisure, not simply video games – and criticised the design of Xbox 360.” – The lead of a 2005 story about how PS3 was “not a sport machine” just like the competitors about to eat its lunch, however as a substitute was “a pc that is meant for leisure.”

QUOTE | “Right now, we’re thrilled to unveil the last word all-in-one house leisure system, the one with the ability to create experiences that feel and appear like nothing else. The one which makes your TV extra clever. The one system for a brand new technology.” – Mattrick introducing the Xbox One on the system’s reveal occasion, and positioning it as greater than only a sport machine.

Any rando with a Kotaku visitor editorial may see this may be an issue.

QUOTE | “I actually see the temptation to emphasise all kinds of experiences that these packing containers may convey to the lounge. These new machines can do loads. The chance is that both or each of the brand new platforms emphasize these ‘value-add’ experiences an excessive amount of, each within the consumer interface on the consoles themselves, or within the story they inform customers after they unleash their avalanche of promoting. To paraphrase a political slogan, it is in regards to the video games, silly.” – The day earlier than the Xbox One reveal, a well timed warning arrives in a Kotaku visitor editorial written by… [checks byline] John Riccitiello?

Sigh. This Week in Enterprise is an ouroboros, a cursed historical past of the video games trade as if it had been written by the Star Wars individuals who insist every little thing in that universe should revolve round one hopelessly dysfunctional household from a desert planet out within the galactic sticks.

Anyway, Microsoft did not even tackle the always-online rumors within the reveal occasion, with executives giving deceptive half-answers about it and letting folks work up anger over it for weeks earlier than they lastly confirmed the Xbox One’s on-line restrictions. They went over about in addition to Unity’s Runtime Payment.

It additionally handed Sony a large advertising and marketing win at E3 the place it introduced it will begin charging for on-line multiplayer with the PS4 however no one cared as a result of the information was slipped right into a two-minute phase the place Jack Tretton defined at tortured size that the PS4 would work mainly the very same as each console as much as that time labored, all to wild applause.

If Sony’s message with the PS4 was “We’ve realized our lesson from the PS3,” then Microsoft’s message with the Xbox One was extra alongside the traces of “Stark moments of hubris sound completely rad and we want one in all our very personal please.”

(That hubris is barely made funnier by remembering that regardless of the Xbox 360’s good vibes, it nonetheless completed the technology in third place of a three-console race.)

Very similar to Unity with its Runtime price, Microsoft would cave within the face of the backlash

And very like Unity with its Runtime price, Microsoft would cave within the face of the backlash, rising from the ordeal not having gained what it sought and having incinerated a load of excellent will within the course of. In reality, the entire timeline of those disasters feels acquainted.

STAT | 25 days – The time between Microsoft saying Xbox One’s on-line restrictions and Mattrick leaving the corporate, with Microsoft providing a sheepish reversal of the restrictions about midway between.

STAT | 28 days – The time between Unity saying the Runtime Payment and Riccitiello stepping down, with Unity providing a sheepish reversal of serious elements of the Payment about midway between.

So what about accountability? Properly I’ve already spoiled the truth that Mattrick left the corporate. However this is not fairly the identical factor as a failed government falling on his sword. Riccitiello retired from Unity, in any case, whereas Mattrick left for one more job: CEO of Zynga.

Zynga's Mark Pincus (left) and Don Mattrick standing in a weird red tunnel

Mark Pincus and Don Mattrick within the intro sequence to the worst Dr. Who episode ever

Positive, Zynga was in a tough spot throughout its transition from Fb to cellular and appeared like a transparent step down from Microsoft on the time.

And sure, Mattrick’s stint with Zynga was solely marginally extra profitable than the Xbox One reveal.

And I readily admit, we’re nonetheless speaking about Mattrick’s stint with Xbox ending in abject catastrophe so there aren’t any illusions about why he left.

However Zynga wasn’t precisely a dead-end gig, and being handed the CEO function for a serious gaming firm with a foothold within the exploding cellular market is not precisely a chief instance of accountability in motion.

Satoru Iwata

Nintendo's Satoru Iwata holds up his hands in a "Direct" gesture from a 2014 Nintendo Direct presentation

Iwata was “Direct”ly answerable for the back-to-back disappointing launches of the 3DS and Wii U

Look, I recognize Satoru Iwata as a lot as the following individual, and I feel the trade could be in a a lot more healthy place if extra executives embraced his method towards management.

It is simple to think about his immense contributions to the trade and marvel why he may probably be getting his personal part in a column on accountability, however Nintendo had some tough years with him on the helm.

In hindsight, a few of that is not his fault. Smartphones and tablets had been softening the devoted handheld market proper because the 3DS was on the point of launch, and the Wii U was an ungainly bridge product between Nintendo’s separate-handheld-and-console previous and its hybrid future at a time when a full realization of that imaginative and prescient (just like the Change) in all probability wasn’t possible for the corporate.

Nintendo added to its woes with some unforced errors that in the end fall on Iwata’s shoulders

However even looking back, Nintendo added to its woes with some unforced errors that in the end fall on Iwata’s shoulders.

Let’s begin with system launches. Nintendo had already realized the significance of a robust launch software program lineup to a system’s success again within the Gamecube days, and even publicly acknowledged it as one of many greatest classes it realized heading into the Wii launch.

But when the 3DS arrived in March of 2011, all the corporate may muster for launch day was Pilotwings Resort, Nintendogs + Cats, and Metal Diver. No matter you concentrate on the person high quality of these video games, they weren’t making a convincing argument for folks to drop $250 – the most costly piece of Nintendo {hardware} ever to that time – on a 3DS.

Mix that poor lineup and uncharacteristically excessive launch value with a glasses-free 3D gimmick that differentiated itself from the competitors however added just about nothing to the expertise, and the 3DS struggled out of the gates. Issues had been trying higher across the finish of its first 12 months because of an unprecedented value reduce and a vacation 1-2 punch of Tremendous Mario 3D Land and Mario Kart 7, however these had been options to issues of Nintendo’s personal making.

When the Wii U launch rolled round in 2012, it was a lot the identical story. The Sport Pad was completely different however did not add a lot to the expertise, the worth was greater than anticipated for a Nintendo system ($300 for the fundamental system and $350 for the Deluxe mannequin with extra storage), and the launch software program lineup was missing, with New Tremendous Mario Bros. U and Nintendo Land carrying the load on the first-party entrance.

The state of affairs was made significantly worse by a sequence of delays to a first-year lineup that in all probability would have been questionable even when every little thing hit on time. Simply two months after launch, Iwata was apologizing for a software program drought because of delays to Pikmin 3, Wii Match U, The Fantastic 101, and Sport & Wario. Ubisoft noticed what was taking place with the system and delayed its much-anticipated (and completed!) Wii U unique Rayman Legends virtually a full 12 months to launch it apart Xbox 360 and PS3 variations of the sport.

Throw in some missed gross sales forecasts and there was loads of strain on Iwata to step down, or for Nintendo to indicate him the door.

QUOTE | “I do not know why Iwata remains to be employed.” – Wedbush analyst Michael Pachter, clearly annoyed in late 2013 with Nintendo’s continued refusal to benefit from the rising cellular market in any means.

Some shareholders felt the identical means, and requested Iwata why he hadn’t resigned in an earnings name. The warmth on Iwata was seeping into every little thing the corporate did.

QUOTE | “All of this discuss of ‘Oh is Nintendo going to hit its numbers? Is Mr. Iwata accountable?’ and all these discussions I feel are simply foolish ones to have as a result of Mr. Iwata is managing our firm and I do not assume there’s anybody higher to handle it than him.” – Shigeru Miyamoto downplays the unfavorable sentiment across the firm in an E3 2013 interview with us.

Trying again, it is sort of wonderful to me Iwata not solely did not get the boot then, however stayed within the function by two extra lean years and critical well being points, working proper up till his tragic loss of life in 2015 on the age of 56.

For essentially the most half, Iwata stayed the course, however the strain appeared to get to him when, simply two months earlier than his loss of life, he lastly relented on a long-standing level of rivalry and took Nintendo into cellular by a partnership with DeNA. Even then he was clear about the place Nintendo’s “actual” enterprise lay, as the corporate first introduced the Change – below the codename NX – alongside the DeNA deal.

Iwata held himself accountable so others did not must do it for him

So why are we speaking about Iwata right here if Nintendo’s shareholders and board of administrators by no means held him accountable for the corporate’s struggles?

As a result of Iwata held himself accountable so others did not must do it for him. I do not assume I’ve ever seen an government as fast to acknowledge his personal failures, or that of his firm. And when it was time for anyone to take accountability for these shortcomings, Iwata knew the blame ought to be borne collectively, with every carrying the burden to the diploma they had been answerable for it.

STAT | 50% – The pay reduce Iwata took in 2011 to carry himself accountable for the 3DS’ poor launch. The corporate’s different consultant administrators took a 30% reduce, with different executives shedding 20% of their base pay.

QUOTE | “If we scale back the variety of staff for higher short-term monetary outcomes, nonetheless, worker morale will lower, and I sincerely doubt staff who concern that they could be laid off will be capable to develop software program titles that would impress folks world wide…

“I additionally know that some employers publicize their restructuring plan to enhance their monetary efficiency by letting a variety of their staff go, however at Nintendo, staff make priceless contributions of their respective fields, so I consider that shedding a bunch of staff won’t assist to strengthen Nintendo’s enterprise in the long term.” – In 2013, Iwata responds to a shareholder questioning why Nintendo did not lay folks off in an effort to submit earnings in step with previous efficiency.

John Riccitiello

Headshot of Unity CEO John Riccitiello

You can say Riccitiello paid the piper. He confronted the music. He reaped what he sowed. His chickens got here house to roost. Look, comeuppance would not come up typically right here so we gotta use all of the idioms whereas we will.

Bringing it again to Riccitiello for instance of accountability, he clearly is not training Iwata’s model of it, notably in the case of layoffs.

QUOTE | “We did not reduce 1% of jobs as a result of we had been attempting to make a P&L. We did it as a result of we had been focusing our vitality. Like with plenty of issues – your dad and mom after they ask you to eat your greens – they don’t seem to be doing it to punish you. They’re doing it to facilitate your higher and extra nutritious self.” – Riccitiello explains his method to layoffs to us final 12 months. (He laid off about 900 extra throughout two rounds of cuts this 12 months so Unity should be super-nutritious by now.)

That stated, I nonetheless see this week’s resignation as a extra concrete type of accountability than we’re used to seeing.

Riccitiello did not get kicked upstairs and take an on-paper promotion like Ken Kutaragi did.

Riccitiello did not take a brand new job with a special firm that permit him save face like Don Mattrick did.

Riccitiello did not take a pay reduce and maintain the place like Iwata did. (And even when he had, a lot of Riccitiello’s pay is in inventory and bonuses it will have been a fairly hole gesture.)

No, Riccitiello noticed the firestorm, understood the accountability for it in the end lay with him because the CEO, and he left.

Riccitiello noticed the firestorm, understood the accountability for it in the end lay with him because the CEO, and he left

There’s actually only one time I can keep in mind one thing like that taking place at a gaming firm of this dimension earlier than.

QUOTE | “My resolution to go away EA is actually all about my accountability for the shortcomings in our monetary outcomes this 12 months. It at present seems like we’ll are available on the low finish of, or barely beneath, the monetary steerage we issued to the Road, and we’ve fallen in need of the interior working plan we set one 12 months in the past. And for that, I’m 100% accountable.” – John Riccitiello, in an electronic mail to Digital Arts staff saying his resignation as CEO of the corporate in March of 2013.

Riccitiello stepped away from EA after a painful years-long effort to take a packaged items firm and switch it right into a digital-first enterprise. And by all accounts, that effort was profitable; it simply took too lengthy to save lots of his job. EA has loved unimaginable progress prior to now decade, and far of what has gone proper for the corporate has its origins in Riccitiello’s stint with the corporate. (Although to be honest, he additionally threw up loads of bricks just like the $300 million Playfish acquisition and the would-be Steam competitor Origin.)

I would not anticipate that historical past to repeat for Unity although. Whereas Riccitiello left EA well-positioned to develop in a digital gaming panorama, his departure from Unity does nothing to deal with the underlying issues that prompted the daring/reckless Runtime Payment within the first place.

For one factor, I doubt Riccitiello got here up with the Runtime Payment coverage on his personal, and there are who-knows-how-many Grima Wormtongues on the board of administrators and within the government ranks answerable for the very worst breaches of belief the coverage embodies.

For one more, whoever takes on the CEO function now might be inheriting most of the similar issues and pressures Riccitiello confronted, together with Unity’s id disaster – Is the goal market sport devs? Film makers? Casinos? Navy contractors? – and its ongoing quest to show its first actual revenue in 20 years of existence, a quest that has solely grown in urgency alongside the price of borrowing cash. Oh, and now it additionally has to restore the bridges burned by its dalliance with tried extortion.

Even so, this at the very least is a warning signal to whoever takes that function that they are going to be anticipated to be accountable for what the corporate does with them in cost. And for Unity, it’s the starting of a prolonged and troublesome (if not not possible) course of to rebuild belief with builders.

It isn’t the top of Unity repairing the harm that is been completed, however it’s a good begin.

The remainder of the week in assessment

QUOTE | “Be straight with them, be clear with them, simply do not be a dick.” – No Brakes Video games’ head of studio Sitara Shefta presents recommendation on how video games trade leaders ought to deal with staff on this write-up of her discuss from Develop Brighton.

STAT | 633 – What number of days it took for Microsoft’s acquisition of Activision Blizzard to go from introduced to really completed.

STAT | Lower than two months – In all chance, how lengthy we’ve to attend till Bobby Kotick is not at Activision Blizzard. With the deal closing, Kotick stated he has agreed to remain on to assist with the transition by the top of 2023. Dude is bolting so quick he will depart a Bobby Kotick-shaped gap within the wall.

STAT | Eternally – How lengthy Ubisoft can have the cloud streaming rights for Name of Responsibility and some other Activision Blizzard titles popping out over the following 15 years.

STAT | ¥20,000 (about $135) – How way more costly the digital-only PS5 might be in Japan in comparison with when the system launched three years in the past. The newest value hike is going on alongside the November launch of the re-designed and barely smaller PS5. The digital model of the {hardware} can also be getting a $50 value hike to $450 within the US.

QUOTE | “Why are these laid off folks – individuals who I’ll wager didn’t end final 12 months $802 million richer than they started it – being requested to disregard their very own backside line and their very own monetary safety to profit the corporate that simply fired them?” – We appeared on the swimsuit ex-BioWare staff filed in opposition to EA in a bonus version of This Week in Enterprise that ran on Tuesday, in case you missed it.

STAT | 21% – Regardless of the general cellular video games market being down 7% final 12 months, the motion style was up 21% on the energy of the MOBA subgenre and Diablo Immortal. This piece by My.Video games Enterprise Capital government director Nikita Matsokin has much more element on what elements of the cellular trade are working effectively, and which of them aren’t.

STAT | $868 million – The full income of India’s video video games market, in accordance with Niko Companions. That determine is anticipated to develop to $1.58 billion in 2027.

QUOTE | ‘Harebrained Schemes’ workers was considerably decreased over the summer time as the sport entered its final part of improvement and launch preparations.” – A Paradox consultant addresses studies that 80% of the studio was laid off because the writer wrote down the price of the just-released sport The Lamplighters League.

STAT | 91 – The variety of jobs at Team17 reportedly in danger as a part of its just lately confirmed restructuring plan. That represents about one-third of the indie writer’s headcount, and follows a spherical of layoffs from earlier this 12 months.

STAT | 18% – The year-over-year improve in gross earnings for the primary half of Team17’s monetary 12 months, as reported by the corporate final month.

QUOTE | “I am [also] trying ahead to the sub versus dub debates that may occur between gamers. [Between] the people who benefit from the English language voiceover, and those who choose the native Arabic audio whereas studying the subtitles as a substitute, it will be very fascinating.” – In an interview in regards to the effort that went into making Murderer’s Creed Mirage the primary sport within the sequence with a full Arabic voice over, Ubisoft’s Mohammed Alemam is curious how gamers will choose to play by the sport.

QUOTE | “Iger’s deputies are pushing him to think about a bolder transformation of Disney from gaming licensee to gaming large by, say, an acquisition of Digital Arts. However, as with every little thing else, he is been noncommittal.” – A scary line from a Bloomberg article on Disney CEO Bob Iger suggesting there’s curiosity within the firm’s government ranks to re-enter the video games trade it fled from after a disappointing run lower than a decade in the past.

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