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MSMEs not built-in with e-commerce platforms face survival menace: ICRIER Specific Instances

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The micro, small and medium enterprises (MSMEs) which might be unable to combine with e-commerce platforms could discover it more and more troublesome to entry the market because the expertise represents a ‘survival menace’ to them, says a contemporary examine by the Indian Council for Analysis on Worldwide Financial Relations (ICRIER).

“Whereas there are features to MSMEs by integrating with e-commerce platforms, you will need to recognise that for corporations which might be unable to hitch e-commerce platforms, expertise could characterize a survival menace slightly than a chance. Corporations that aren’t built-in with e-commerce platforms are more likely to discover it more difficult to entry markets at a time when built-in corporations are making deeper inroads into markets by leveraging platforms,” mentioned the examine titled ‘Annual Survey of MSMEs in India: Leveraging E-commerce for the Progress of MSMEs’.

In distinction, items which have built-in with the e-commerce platforms have witnessed vital features within the type of elevated gross sales, profitability and investments. Of the built-in MSMEs, the report notes that 63 per cent items are export-oriented, as in comparison with 48 per cent amongst non-integrated corporations.

Equally, 35.5 per cent built-in MSME corporations reported a turnover between Rs 10 million and Rs 500 million in monetary yr 2021-22, whereas among the many non-integrated corporations, the share of corporations having a turnover between Rs 10 million and Rs 500 million stood at 15.6 per cent in the identical interval.

“The outcomes of the survey recommend that MSMEs have witnessed vital features by integrating with e-commerce platforms. Improved market entry is probably the most broadly reported advantage of integration. Due to this fact, it’s unsurprising {that a} majority of built-in enterprises report their willingness to extend the share of e-commerce gross sales of their complete gross sales sooner or later,” the examine famous.

The examine surveyed 2,007 MSMEs registered on the UDYAM portal throughout six product classes—sports activities items, toys, processed and preserved meals merchandise, attire, furnishings and handicraft merchandise in 11 cities that included Ahmedabad, Bhubaneshwar, Delhi, Jaipur, Lucknow, Ludhiana, Jalandhar, Agra, Meerut, Saharanpur and Chennai. Of them, 1,005 enterprises have been built-in with e-commerce platforms, whereas the remaining 1,002 weren’t built-in.

Apart from, the share of everlasting workers is greater in built-in items as 40.8 per cent built-in items reported having over 50 per cent of their workforce composed of everlasting workers, as in comparison with solely 32.9 per cent non-integrated corporations having the identical stage of everlasting workforce. By way of profitability, roughly 40 per cent of built-in MSMEs reported revenue margins of 15 per cent or under, whereas amongst non-integrated corporations, the corresponding share was 58 per cent.

“Corporations additionally reported that that they had launched new merchandise, made enhancements in present product design and adopted new enterprise practices and organisational strategies since they built-in with e-commerce platforms. This implies that integration with platforms could have fostered funding and innovation on the agency stage,” the examine mentioned.

MSMEs additionally enhanced their digital footprint via integration with e-commerce platforms, as they can set up their creditworthiness and entry formal finance. Roughly 42 per cent of built-in enterprises reported that getting a mortgage has develop into simpler after integrating with e-commerce platforms, whereas round 75 per cent of non-integrated corporations believed that their means to boost exterior finance would have been larger if that they had a presence on e-commerce platforms.

The examine notes that the choice to not combine, largely, is because of a lack of know-how and details about digital applied sciences and e-commerce platforms. Nevertheless, the choice of a agency to hitch e-commerce platforms just isn’t merely a operate of whether or not it has information and details about the platform but additionally the agency’s personal inside capabilities, which decide whether or not it stands to profit from becoming a member of e-commerce platforms.

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