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Hero MotoCorp breaks festive gross sales file with over 1.4 mn items bought Categorical Instances

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Nation’s largest two-wheeler maker Hero MotoCorp has marked its highest-ever festive retail gross sales, surpassing the 1.4 million unit mark throughout the 32-day festive interval. This mirrored a 19 p.c progress in comparison with the earlier 12 months, marking a big milestone for the corporate.

 


The festive interval, spanning from the primary day of Navratras to Bhai Dooj, witnessed demand throughout rural markets and regular retail off-take in key city centres. Hero MotoCorp’s efficiency exceeded its earlier highest retail gross sales of 12.7 lakh items, achieved throughout the festive season of 2019.


Using excessive on the success of the festive season, Hero MotoCorp has diminished its post-festive channel stock to its lowest degree in over three years.


Niranjan Gupta, chief government officer of Hero MotoCorp, acknowledged, “Our robust portfolio of manufacturers, scale of distribution and new launches performed this 12 months have helped in driving this progress throughout geographies. The festive season is a transparent testimony that rural is coming again to progress, which augurs properly for the nation typically and the two-wheeler trade particularly.”


Ranjivjit Singh, chief enterprise officer of the India Enterprise Unit at Hero MotoCorp, acknowledged, “The file retail quantity was achieved as a result of robust buyer traction throughout markets, with good double-digit progress within the Central, North, South and East Zones. The strong buyer demand within the rural markets, along with the very optimistic sentiments in key city centres, drove this file retail gross sales.”


Hero MotoCorp launched the second version of Hero GIFT (Grand Indian Competition of Belief). This programme, designed particularly for the festive interval, featured new mannequin refreshes, color schemes, advantages, and finance schemes for purchasers.

First Revealed: Nov 16 2023 | 3:57 PM IST


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